The difference between guessing and getting it right
We help you validate your health-tech product ideas with real-world feedback. Make faster, evidence-based decisions so you can ship it right the first time.
Better healthcare starts with better design decisions.
Our UX Research services support your team in making smarter, data-driven design decisions—uncovering insights, testing assumptions, and ensuring every solution truly serves those who need it most.
By simplifying digital interactions, guiding and empowering people, we help health care organization supporting their patients on screens, as their medical team does.
Our Solutions
Guiding product teams on what to build next
Product validation
Test your health-tech product in real-world scenarios. Validate usability, accessibility, and engagement across patients and providers.
Feature validation
Optimize critical interactions like patient onboarding, appointment scheduling, and insurance verification, to reduce friction and improve health outcomes.
Concept validation
Ensure your digital health solution meets real clinical and patient needs—before you build. Validate the care model, usability, and adoption potential.
Stop guessing. Drive your product lifecycle on data highways.
We support your entire healthcare ecosystem
Our approach creates value across the system, considering staff, regulatory requirements, and business objectives—not just the user interface.
We integrate and adapt to what’s already working
Rather than enforcing methodologies or tools, we work alongside your product and dev teams to leverage and enhance your existing workflows.
We help intrapreneurs drive innovation from within
We help innovators build the case for their ideas and communicate their value. This includes providing narratives and visual tools to gain stakeholder buy-in.
From insight to impact
Check out our most recent UX research success story.
Pineapp app — Baptist Health South Florida
We employed a focused, design-driven process involving user research, ideation, prototyping, and design to help Baptist Health realize its vision of an engaging, user-friendly app.
4.8
Rating on App and Play Stores
78,078
Weekly Logins
216,594
Active Digital Users
99.4%
Patient Retention Rate
16,500
Daily Online Schedules
35%
Reduced Front Desk Workload
4.8
Rating on App and Play Stores
78,078
Weekly Logins
216,594
Active Digital Users
99.4%
Patient Retention Rate
16,500
Daily Online Schedules
35%
Reduced Front Desk Workload
Testimonials
What our clients are saying
"110 uncovered key insights we missed, removing guesswork and providing data-driven direction. Their research led to design decisions that boosted engagement instantly."
Tony Ambrozie
Senior VP and CDIO, Baptist Health
"We used to rely on gut feeling for product decisions—until 110 showed us how to grow our product with real data from the ground up. Now, every decision is backed by insights, not just intuition."
Diego Cabrosi
CEO, Clingot
"Every idea seemed great until we put them to the test. Validating features before launch helped us focus on what truly mattered, saving time and resources."
Daniel Sasso
CEO, Made2
Ready for faster, evidence-based decisions?
Let’s discover the healthcare of tomorrow, today.
